“Marites Moment” of Miss Camiguin at MUPH 2024 Elicits Comments
RETHIANA ROSY – Miss Camiguin garnered attention during the Miss Universe Philippines 2024 pageant despite not making it to the Top 20.
She became a viral sensation due to her “Marites moment,” where she was seen on national TV attempting to peek at the envelope containing the results of the competition. This incident sparked widespread discussion and led to the creation of numerous memes, with many finding amusement in her portrayal of the Filipino trait of enjoying gossip.
Rethiana’s viral moment occurred during the announcement of winners at the pageant held on May 22, 2024, at the SM Mall of Asia Arena in Pasay City. Despite not being among the finalists, her actions stole the spotlight. The hosts and remaining contestants were on stage, with Alden Richards holding the envelope containing the results. Rethiana, positioned behind the hosts, was captured on camera trying to catch a glimpse of the envelope, displaying various reactions that amused viewers.
Following the uproar, Rethiana promptly apologized, explaining that she was unaware they were being filmed. She expressed regret for her actions on her Instagram Story and Facebook account, sharing the video with a playful caption. “Sorry na po kaagad… di po namin inexpect kita pa rin kami sa camera hahahahaha,” she wrote.
The incident generated humor among netizens, who poked fun at Miss Camiguin’s “Marites moment.” They appreciated the candid interactions between Rethiana and the other contestants, causing the video to trend on social media platforms. Some comments praised her for representing the gossip-loving culture of the Philippines.
Despite not making it to the final rounds of the competition, Miss Camiguin, through Rethiana Rosy, left a lasting impression on viewers. Her unintentional viral moment showcased the lighthearted and humorous side of pageantry, bringing joy to audiences and sparking discussions about the cultural nuances reflected in such events.