Arnold Clavio on DOT’s Love the Philippines ad: “Nakakalungkot at nakakahiya ang rebelasyong ito!”
ARNOLD CLAVIO – The veteran broadcast journalist expressed his disappointment with the use of “stock footage” in the Department of Tourism’s (DOT) ‘Love the Philippines’ campaign.
Earlier, blogger Sass Rogando Sasot discovered that some of the footage used in the commercial was actually sourced from other countries, including Indonesia, Thailand, Switzerland, and the United Arab Emirates. On Instagram, Clavio described this discovery as both saddening and embarrassing.
Clavio questioned whether DDB Philippines, the advertising agency responsible for the campaign, had anticipated the exposure of this deceit. He highlighted the misleading information presented in the commercial, which aimed to attract foreign tourists and even Filipinos residing abroad to love the Philippines. Clavio believed that this revelation would negatively impact the international reputation of the Philippines.
He called on the DOT to take action and hold the individuals accountable for embarrassing the country. Clavio regarded the incident as a significant sc@ndal in the eyes of the world, emphasizing the need for Tourism Secretary Cristina Frasco to promptly address the issue and take action against DDB Philippines.
Furthermore, he suggested that the government should blacklist the agency from participating in any future government projects or programs. Clavio also addressed the issue with the President, stating that a “manloloko” (deceiver) had no place in his administration.
DDB Philippines had already issued an apology for the ad, claiming that the video was intended solely for stakeholders and not for public viewing. As of press time, neither the Palace nor the tourism department has issued any statement.
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