Jollibee Incorporates Braille System for Blind and Visually Impaired Customers

For customers who are blind or have visual impairments, Jollibee has incorporated a braille system in their menus

JOLLIBEE – The homegrown fast-food giant has incorporated a braille system in its menu to allow blind and visually impaired customers to order at their own will.

Credit: Brian Granada

Jollibee is a Filipino chain of fast food restaurants owned by Jollibee Foods Corporation (JFC). It started as a Magnolia ice cream parlor in Cubao, Quezon City in 1975 by Tony Tan Caktiong and his family.

The outlet later began offering hot meals and sandwiches. Eventually, the family decided to convert the ice cream parlor into a fast-food restaurant. It was the first outlet of Jollibee and was opened in 1978. Then, they decided to name their establishment, “Jollibee” which was initially named “Jolibe”.

As of December 2021, JFC had a total of about 1,500 Jollibee outlets worldwide, with restaurants in Southeast Asia, the Middle East, East Asia (Hong Kong, Macau), North America, and Europe (Spain, Italy, UK).

Recently, a certain Brian Granada took to social media wherein he shared that Jollibee is expanding its service for the blind or customers with visual impairment with the availability of its braille-incorporated menus. Here’s his FB post:

Meanwhile, braille is a tactile writing system used by people who are visually impaired, including people who are blind, deafblind or who have low vision. It can be read either on embossed paper or by using refreshable braille displays that connect to computers and smartphone devices. Braille can be written using a slate and stylus, a braille writer, an electronic braille notetaker or with the use of a computer connected to a braille embosser.

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