Shopee Earns Backlash for Tapping Toni Gonzaga as Endorser Amid Layoffs

Amid laying off its workers, Shopee faces backlash for tapping Toni Gonzaga as its endorser

SHOPEE – The online shopping giant earned backlash for tapping actress-television host Toni Gonzaga as its endorser amid laying off some of its workers.

Shopee and Toni Gonzaga
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Shopee is a Singaporean multinational technology company that specializes in e-commerce.

Shopee, a subsidiary of Sea Limited, was founded in Singapore in 2015 and later expanded its operations internationally.

With 343 million monthly visitors as of 2021, it is widely regarded as the largest e-commerce platform in Southeast Asia.

The company also serves consumers and sellers in several countries in East Asia (Taiwan), Latin America, and Europe (Poland) who wish to purchase and sell their goods online.

It was just recently when it released a teaser video, showing a glimpse of its newest brand ambassador. Netizens immediately guessed that it was Toni Gonzaga.

Apparently, some netizens were not amused by its “face-reveal” which came after announcing that they are laying off some of its workers.

There were even netizens who stated that they are going to delete their Shopee app and leave it with a one-star review on Google Play and App Store.

The backlash was so strong that Shopee’s competitor Lazada became the second most trending topic on Twitter earlier. Online sellers who use the platform also aired their complaints against Shopee.

According to columnist Tonyo Cruz, the formation of labor unions will help protect employees and their interests in the midst of Shopee layoffs.

Meanwhile, Shopee is still trending on the microblogging site, Twitter with over 262k tweets as of posting.

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