GCash users planted 1 million virtual trees through GForest.
GFOREST — GCash users planted 1 million virtual trees through the environmental sustainability feature on the GCash app.
GForest has hit a new milestone as more GCash users were helping contribute in the fight against climate change. GCash said that it has virtually planted one million trees via GForest.
The virtual trees were planted by GCash users through the app’s environmental sustainability feature and GCash in turn planted the real trees on their behalf.
With the impacts of climate change, GCash president and CEO Martha Sazon said that the mobile wallet capitalized on technology in contributing and raising awareness to environmental conservation and sustainability.
Based on a report on Philstar, GForest was launched in 2019 and already has 9 million users.
GForest users can earn “green energy” points by using the different cashless services of GCash, such as pay bills, send money, or bank transfer on the GCash app.
Also, GForest users can collect “green energy” every time they walked if they enabled GCash to access their fitness tracker or health app. Those “green energy” points can be used to plant virtual trees.
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According to GCash, those digital financial services also lessen their carbon footprint, in addition to planting trees.
GCash said that more than 133 million paperless and digital transactions have been made in GCash to earn green energy points for GForest users as of November 2021.
It also said that this was in line with the company’s mission to support environmental sustainability by helping fight climate change and keeping individual carbon footprint low.
“We hope that through GForest, we are able to empower more Filipinos to help in protecting the environment,” Sazon said.
According to GCash, it was the only financial technology (fintech) company in the Philippines to have a sustainability feature integrated within its app, and had been recognized by global sustainability organizations.
GCash vice president for communications and public affairs officer Chito Maniago said that the GForest program proved that marrying new technologies with creative sustainability solutions were something organizations can achieve.
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