Facebook and Ray-Ban officially launched “Ray-Ban Stories” shades.
RAY-BAN STORIES — On Thursday, Facebook and iconic eyewear brand Ray-Ban officially launched their new smart glasses as the social media giant took a step toward its future.
The “Ray-Ban Stories” shades can take videos and photos upon the wearer’s voice commands and the frames can wirelessly connect to Facebook’s platform via an app.
Fabio Borsoi, a global research and design director at the EssilorLuxottica group, said that they took their Wayfarer frames and reinvented the design “squeezing in some cool technology”.
According to a report on ABS-CBN News, the social media giant was wading into an eyewear market that had already seen Google Glass, which sparked a privacy backlash over its built-in cameras.
Also, SnapChat had released its camera-equipped “Spectacles”, but they’re pricey and have struggled to catch on broadly with tech lovers.
Based on the report, the “Ray-Ban Stories” glasses will not have augmented reality (AR) features — a technology that can mesh online computing with visual cues such as face recognition or mapping.
Facebook chief executive Mark Zuckerberg had previously said that the shades were an early step toward efforts in order to create futuristic eyewear that added to real-world views with data or graphics from the internet.
It was last July when Facebook said that the company was combining specialists from across its gaming, hardware, and virtual reality (VR) units in order to build an “immersive digital world”.
Price starting at USD 299, the “Ray-Ban Stories” will be available in the United States, Britain, Australia, Canada, Ireland, and Italy.