Beauty Brand Drops Maris Racal as Endorser
DAZZLE ME – The popular beauty and personal care brand has ended its partnership with actress Maris Racal following a controversy linking the actress to the messy breakup between actor Anthony Jennings and his ex-girlfriend, Jamela Villanueva. On December 5, 2024, the brand announced its difficult decision on social media, citing a commitment to staying true to its values of integrity, inclusivity, and authenticity.
The company expressed appreciation for its collaboration with Maris, describing her as an inspiring Gen Z icon whose energy and authenticity aligned with its vision. However, it explained that parting ways with her was necessary to uphold the brand’s integrity. In its statement, Dazzle Me urged the public to approach the situation with kindness and empathy, emphasizing the importance of constructive and respectful conversations online. All of Maris’s promotional materials have since been removed from the brand’s platforms.
The controversy began when Jam Villanueva posted a series of explosive Instagram stories on December 3, 2024. She shared screenshots of private messages allegedly exchanged between Anthony and Maris, which she claimed to have discovered while living with Anthony. Jamela also expressed her pent-up emotions about their breakup, revealing that Anthony admitted to cheating, which he acknowledged as the reason for their split.
The announcement triggered a wide range of reactions. Some netizens praised Dazzle Me for taking a principled stance, commending its decision to prioritize values over profits. Others pledged to support the brand for its integrity, while some expressed disappointment over the situation’s impact on Maris’s career.
Maris has yet to issue a statement addressing the controversy. Earlier this year, in July, she confirmed her breakup with long-time partner Rico after five years together. The situation continues to develop as the public closely watches for updates.