ByteDance reportedly started selling TikTok’s AI to other companies.
ByteDance had reportedly started selling TikTok’s AI to other companies as it had launched a new division called “BytePlus”.
The Financial Times reported that ByteDance, the China-based parent company of TikTok, had a new division called “BytePlus”.
According to its website, its client list already included Singapore travel site WeGo, US fashion app Goat, India-based social gaming platform GamesApp, and Indonesian shopping app Chilibeli.
TikTok’s recommendation algorithm was a huge part of what had made it so popular. Essentially, the way users interact with the app affected what videos it will recommend to them.
In a blog post last year, ByteDance explained how its “ForYou” feed determined what videos to serve a given user.
Its recommendations were based on user interactions including which videos users liked, shared comment on, or created; video information such as hashtags and captions; and device and account settings including what device users were using, their language preferences, and their location settings.
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Based on a report in the Financial Times, BytePlus offered customers the chance to access the recommendation algorithm and to personalize it for their apps and customers.
BytePlus, according to its website, also offered automated speech and text translation and real-time video effects as well as data analysis tools.
As of this writing, ByteDance didn’t immediately reply to a request for comment.
Over the past year and a half, TikTok and ByteDance were among the China-based companies targeted by a series of executive orders from former United States President Donald Trump, that sought to block China-based apps from the US app stores. United States President Joe Biden signed an executive order last June revoking the bans.
TikTok surpassed 100 million monthly users in the United States last year despite the pressure from the Trump administration.
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