MMDA Chairman Wants To Tap Media Influencers, Athletes In Public Vaccine Awareness Campaign

MMDA chairman wanted to tap media influencers and athletes in the public vaccine awareness campaign.

Metropolitan Manila Development Authority (MMDA) Chairman Benhur Abalos wanted to tap media influencers and athletes in raising public vaccine awareness to eliminate the preference for a certain vaccine brand.

MMDA chairman wanted to tap media influencers and athletes in the public vaccine awareness campaign.
Photo source: Inquirer

We need media influencers if this is the case in other areas, athletes, for example, PBA (Philippine Basketball Association) players. We need media influencers to explain these things. I’ll raise this up. PBA, the players, and the national athletes could really help here,” Abalos told ABS-CBN News Channel when asked how the national government can educate the public to eliminate their COVID-19 vaccine preferences.

Abalos then encouraged the public to cooperate in the national government’s vaccination drive, citing the hard work of medical frontliners and local chief executives in dealing with the coronavirus pandemic for over a year now.

READ ALSO: Palace Appeals To Public To Avoid COVID-19 “Superspreader” Events That Could Potentially Trigger Coronavirus Outbreak

Last March, when the national government was only starting its COVID-19 vaccination drive, Malacañang bared a proposal to allocate Sinovac Biotech’s CoronaVac COVID-19 vaccine to 50 “influencers” consisting of public officials, media personalities, and even movie personalities in order to boost vaccine confidence.

However, the said proposal was rejected by the interim National Immunization Technical Advisory Group (iNITAG) as it stressed the need to inoculate medical frontliners first.

Tatapatin ko po kayo, kami po sa IATF [Inter-Agency Task Force for the Management of Emerging Infectious Diseases] ay nag-propose na 50 na mga bakuna, ireserba para sa tinatawag nating influencers nang mapaigting natin ang ating vaccine confidence. Hindi po sumang-ayon ang iNITAG,” Roque said in an online briefing last March.

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