After Hyun Bin, Smart Might Introduce Son Ye-jin As New Endorser

Smart Might Be Introducing Son Ye-jin As Its New Endorser

SON YE-JIN — Following Hyun Bin’s appearance in the “Simple, Smart Ako” campaign, Smart might be introducing a female endorser for its “The Signature Choice” campaign.

Photo from Smart

In a report on Gizguide, Smart posted a Smart Signature poster bearing a female silhouette and a black-and-gold design. The silhouette – as per the report – appeared to be a South Korean actress Son Ye-jin, who was known as one of the stars in “Crash Landing On You”.

After seeing Smart’s poster, netizens were excited about it. And yes, some of them were expecting that it might be Hyun Bin’s on-screen partner.

Son Ye-jin even posted a video on her Instagram showing that she was about to ride on a motorcycle. The location was familiar as it was previously seen with Hyun Bin’s advertisement promo for Smart.

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부릉부릉🏍~근데 어케 출발해요?🥺

A post shared by 손예진 (@yejinhand) on

With this, Smart might be getting Son Ye-jin to endorse its 5G connection which was already available today.

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Meanwhile, Jane J. Basas — an SVP and Head of Consumer Wireless Business at Smart — also posted on her Instagram account hinting something in connection to Smart’s upcoming Smart Signature campaign. She also posted a photo announcing that the upcoming Smart Signature campaign advertisement will air on August 3, 2020, at 5:00 in the afternoon.

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Almost there🌻

A post shared by Jane J Basas (@janejimbas) on

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