What 1 Million Views on Facebook Can Earn You in the Philippines
1M VIEWS ON FB – In this article, you will know what the earnings from 1 million Facebook views in the Philippines.
Facebook is one of the most widely used social media platforms globally, boasting over 2.9 billion monthly active users as of June 2021. It also provides a platform for content creators to monetize their videos through Facebook’s in-stream ads program. In-stream ads are brief video advertisements that appear before, during, or after a video on Facebook. They are carefully tailored to align with the video’s content and target audience, ensuring a seamless viewing experience for users.
Nevertheless, determining how much a content creator can earn from 1 million views on Facebook in the Philippines is a complex matter. Multiple factors influence video earnings, including the viewers’ location, ad format and placement, ad frequency and timing, performance optimization settings, and the content’s quality and engagement. However, by examining examples and estimates from other content creators, we can gain insight into the potential range of earnings for 1 million views on Facebook in the Philippines.
How Facebook Pays Content Creators
Typically, content creators from the Philippines can anticipate earning between $0.25 and $0.40 for every 1,000 views. Nevertheless, this range can fluctuate considerably based on the factors detailed below. But before we delve into that, here are some supplementary explanations:
- CPM (Cost Per Mille): This stands for the cost an advertiser incurs for 1,000 views of their ad.
- Engagement: This pertains to the level of interaction a piece of content receives, such as likes, comments, or shares.
- Impressions: This refers to the number of times an ad is displayed.
Facebook compensates content creators using various methods, which include:
- In-stream ads: These are brief video advertisements that appear before, during, or after a video on Facebook. They are tailored to match the video’s content and audience, providing a seamless viewing experience.
- Branded content: This occurs when a content creator collaborates with a brand to produce a sponsored video or post. The brand pays the content creator to promote their product or service.
- Affiliate marketing: Content creators promote products or services on their social media or website and earn commissions on resulting sales.
- Donations: Content creators can also receive income through donations from their supporters.
The earnings of a content creator on Facebook hinge on several factors, including:
Audience size: Creators with more followers and engagement are better positioned to command higher rates for sponsored content and brand partnerships.
Audience engagement: Not all followers are equally engaged. A creator with a small but highly engaged audience may earn more than one with a larger but less engaged following.
Content type: Certain types of content attract advertisers more than others. For instance, creators focusing on beauty products or fashion may earn more than those in the gaming or sports niche.
The country they are based in: The cost of living varies from one country to another, affecting how much creators earn for the same amount of work.
Additionally, the compensation a content creator receives on Facebook is influenced by the specific terms outlined in their contracts with advertisers and brand collaborators.
Examples Of Earnings From Other Content Creators
One method to estimate the earnings from 1 million views on Facebook in the Philippines is by examining reported income figures from different content creators who have shared their experiences online. Here are some of them:
1. JM Nga VLOGS is a Filipino vlogger who produces comedy and lifestyle content on his Facebook page. He posted screenshots showcasing the earnings from some of his popular videos. According to him, a video with 1.2 million views generated approximately $32.85, equivalent to around Php1,642.5. For a video with 2.4 million views, he earned approximately $64.67, or about Php3,233.5. Meanwhile, a video with 4.7 million views brought in roughly $125.29, or around Php6,264.5.
2. The Pun Guys are a Canadian comedy duo who manage two Facebook pages with a combined following of over 6 million followers. They disclosed their earnings from Facebook’s in-stream ads program to Business Insider. On average, they reported that 1 million views translated to approximately $1,000, or roughly Php50,000. However, in some cases, a video with around 1 million views could earn upwards of $1,500, or about Php75,000, depending on the CPM rate, which is the cost per thousand views.
3. Meter Peter is a website that offers insights on various topics related to social media and online income. According to their information, in the United States, 2.1 million viewers resulted in 455k ad impressions and earnings of $2,585.25. However, if you are a viewer in the Philippines, you might earn between $0.2 to $0.4 for every 1000 views. This implies that for 1 million views, you could potentially earn around $200 to $400, equivalent to approximately Php10,000 to Php20,000.
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