After facing backlash for using 9/11 attacks to promote a sale, an online store has issued an apology
MAYCZI AND KLINT ONLINE STORE – An online store based in Cavite, Philippines, issued an apology after facing backlash for a promotional campaign that exploited the 9/11 tragedy. The controversy arose when the store advertised a “9.11 Super Sale” on September 11, using the anniversary of the tragic events of September 11, 2001, to promote discounted products.
Screenshots of the now-deleted post were shared on social media by @bashgita, an online user. The post reportedly read, “Sino ang hindi makalimot sa September 11 tragic event na ito sa Amerika?! Bilang pag gunita, we want to offer you 9.11 Super Sale discounts!” The post also featured an image of the burning World Trade Center towers in New York City, a symbol of the 9/11 attacks.
This insensitive marketing approach sparked outrage among Filipinos and social media users. Many expressed their displeasure, emphasizing the gravity of the 9/11 tragedy and the loss of nearly 3,000 lives during the terrorist attacks. Users called the campaign disrespectful and offensive.
In response to the criticism, Mayczi and Klint Online Store swiftly issued an apology. They acknowledged their mistake and removed the offending post. The store expressed deep regret and clarified that they had no intention of offending anyone with their content. They took full responsibility for the inappropriate marketing campaign and emphasized that it was an error on their part.
The online shop regarded this incident as a learning experience, particularly because they are relatively new to the online business and advertising. They thanked social media users for their honest feedback and acknowledged that their decision was poor and their marketing approach severely offensive. Despite the criticism, the store expressed gratitude for the lessons learned and pledged to become a better online seller, valuing feedback from users who were willing to help them correct their mistakes.
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