TikTok: “LIVE Subscription is an extension of our efforts”
TIKTOK — The video-snippet streaming platform will start letting some popular creators charge subscriptions for live streams.
Similar money-making tools have been added to rivals such as Facebook and Instagram as the social media platforms compete for online personalities that attract audiences.
The company said in a blog post that “LIVE Subscription” is an extension of its efforts to “build diversified creator monetization opportunities that suit a range of creator needs”.
TikTok added that the subscription feature being introduced this week will only be available to some creators by invitation for now. However, the said feature will be expanded globally in the coming months.
According to information published by TikTok to its @TikTokLIVE_creator account, the company will officially launch into beta testing on May 26, initially with a select number of creators who have been invited to participate.
@tiktoklive_creator Welcome to LIVE subscription – connect with your community on a whole new level! #LIVESubs #TikTokLIVE ♬ original sound – TikTok LIVE Creator
The company didn’t disclose pricing as of this writing.
In addition, the company said that creators will be able to switch into a chat mode exclusive to subscribers, “enhancing an even more personal connection” between a viewer and a creator.
To access the said feature, the company said in the post that creators will need to be at least 18 years old, while users will have to be at least the same age to subscribe.
According to video clip posts by TikTok creators invited to take part, subscriber perks will include “digital badges” and, in some cases, the ability to control camera angles during streamed sessions.
@tiktoklive_creator 5 days to go! Join @JACK BE to learn about LIVE subscription. #LIVESubs #TikTokLIVE ♬ Inspiring Upbeat – audiomechanica
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@flywithkay Bring on subscriptions! I am part of the beta launch so stay tuned for more info! Thanks!#flywithkay @tiktoklive_us @TikTok LIVE Creator ♬ Happy (Instrumental) – Big Beats
Earlier this month, the company announced an ad revenue-sharing program with the social media platform’s most prominent creators, moving closer to a model already used by its competitors.
Agence France-Presse reported that under a “TikTok Pulse” program to be rolled out in the United States next month, companies can place their advertisements next to user content in specific categories and creators will get a cut.
“We will begin exploring our first advertising revenue share program with creators, public figures and media publishers,” the company, a subsidiary of ByteDance, said in a statement.
Other major social networks that focus on videos, such as YouTube, Snapchat, and Instagram, have already implemented revenue-sharing systems.
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