Bandai Namco will invest on Gundam Metaverse project.
BANDAI NAMCO — The renowned game developer is investing huge money in its iconic “Mobile Suit Gundam” franchise and is planning to create Metaverse around it.
The “Mobile Suit Gundam Metaverse” will consolidate videos, games, live music, and other Gundam-related stuff into a single virtual universe. Also, this involves physical stores such as the gaming arcades and their infamous “Gunpla” plastic model stores.
According to a report on Nikkei Asia, the game publisher intends to invest USD 130 million and the said project also aims to establish communities among fans of the Gundam franchise.
Bandai Namco President Masaru Kawaguchi said that the “Mobile Suit Gundam Metaverse” will be a mechanism for them to be more deeply connected with their fans, adding that it will become possible to connect intellectual property-specific metaverses in the future.
Bandai Namco Entertainment (BNE) is the one in charge of the company’s digital operations and they’ll be the one to take the lead for the said project.
The said move comes as businesses ranging from automakers to tech giants increasingly turn to virtual platforms in order to boost revenue, especially after the coronavirus pandemic fired up demand for people to connect remotely.
More businesses in the world are joining the “Metaverse” trend, even social media giant Facebook rebranded itself as Meta to highlight their new focus towards the virtual network.
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Microsoft, meanwhile, wants to enter the same trend when they announced the effort in buying Activision Blizzard.
This may likely suggest that industry giants are seeing the “Metaverse” as the possible shift towards the current internet as users will be able to work, interact, play, and shop all within the interconnected virtual reality world.
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