Samsung renamed its mobile business to Samsung MX.
SAMSUNG — The South Korean tech giant has recently renamed its mobile business, Mobile Communications, to Samsung MX (Mobile Experience).
This, as the company shifted its focus to be more user-centric.
Earlier this week, the company announced its plans to merge the Mobile Communication division with the consumer electronics division with co-CEO and vice-chairman Han Jong-hee at its helm.
The company recently announced that it was renaming this newly merged division. As of this writing, the company’s phone-making business will be called “Samsung MX” for Mobile Experience.
Samsung further announced that the said transition, made last December 10, was effective immediately, adding that the new name will be used in all official communication from the company.
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Gizmochina reported that Samsung’s press release revealed that the renaming to “Samsung MX” was necessary in order to emphasize the new direction that the company will be taking.
“We’re excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry,” said TM Roh, the new President and head of the Samsung MX business. “We believe this name change will help us usher in a new era in mobile innovations where we can create even more exciting possibilities for Galaxy users.”
Aside from this, the company also announced that it will participate in Consumer Electronics Show (CES) 2022 expo in Las Vegas, with a keynote scheduled for January 4, 2022 at 6:30pm Pacific time. Gizmochina also reported that the Galaxy S21 FE was rumored to be released at CES 2022.
The company also teased last month its foldable, rollable, and slidable displays, which the public expected to get more information at the upcoming CES.
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