A telecommunications company in the Philippines named Chris Evans as its latest brand ambassador.
A telecommunications company in the Philippines named “Captain America” star Chris Evans as the company’s latest brand ambassador.
GMA Entertainment reported that Smart Communications had finally revealed that Hollywood star Chris Evans — also known as “Captain America” — as the company’s new face of their “Live Smarter for a Better World” campaign.
In a 2-minute advert, Chris inspired people to commit to a more sustainable action through a lasting, positive impact on society after the COVID-19 pandemic’s shift.
“Let’s strive to save what we can, while we can. Share more knowledge to build and not to destroy. Show the ways to heal and not to hurt. Let’s strive to live smarter, to make the world better because it doesn’t matter who, what, or where you are. We have the power to create a better world, not just for ourselves but for the good of all. The world is now on reset and is giving us a second chance. We have it in our hands to do better,” Chris said in Smart’s two-minute “Simple, Smart Ako” advert.
As the company’s first-ever Hollywood A-list brand ambassador, it was revealed that the commercial was directed under the helm of Pascal Heiduk — the same director who had done commercial film work for renowned brands like Montblanc, BMW, Mercedes Benz, and so much more.
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Smart Communications’ President and CEO Alfredo S. Panlilio shared that the said campaign aimed to empower Filipinos with easy-access technology in order to spark change for a better world.
Panlilio said in a press release that there’s nothing like the current challenges the world was facing to “make us all realize that we are all interconnected and that our personal actions have a broader impact”.
He also said that through the said initiative, they aimed to create that spark in everyone to “help change the world for the better rather than just settling for ‘good.’”
Chris remained one of Hollywood’s A-list stars after successfully portraying “Captain America” in the Marvel Cinematic Universe (MCU).
Last January 2021, Smart Communications named BTS as the company’s brand ambassador.
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