Coca-Cola was launching a new bottle size for the first time in a decade.
For the first time in a decade, Coca-Cola was launching a new bottle size and the bottle was made of 100% recycled plastic material.
Coca-Cola’s new 13.2-ounce recyclable bottle that some customers would see on shelves this week was made entirely of other plastics and it was the latest move in Coca-Cola’s several-year initiative in order to reduce its plastic waste.
Also, Coca-Cola was hoping that the size could attract younger, under-25 drinkers who were seeking sustainable packaging (and sometimes even avoiding the company).
Coca-Cola’s new bottle would be available before the nationwide launch this summer and would be available in selected states across the Northeast — including New York and Connecticut — as well as in Florida and California starting this month.
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In a report on CNN, Coca-Cola described the size as a “more sippable package” and it would debut with the company’s most popular softdrinks such as Coca-Cola, Coke Zero Sugar, and Diet Coke at a suggested retail price (SRP) of USD 1.59.
“We’ve been listening to consumers and they have been telling us they want something a little smaller and a little more easy to consume. We took this opportunity to make a bottle with plastic that’s 100% recyclable,” Coca-Cola’s general manager of sustainability Alpa Sutaria told CNN Business.
Coca-Cola’s 13.2-ounce size was slightly larger than its aluminum can option and was smaller than the typical 20-ounce bottle. Unique sizes such as the 7.5-ounce mini could have garnered strong sales.
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