Smart Officially Introduces Son Ye-jin As New Endorser

Smart officially introduced Son Ye-jin as its new endorser.

Smart Communications, Inc. on Monday officially introduced “Crash Landing On You” actress Son Ye-jin as its new “Smart Signature” endorser.

This, as Son Ye-jin replaced Miss Universe 2018 Catriona Gray in endorsing its improved Smart Signature Plans following the initial launch of its commercial 5G network.

Smart Officially
Photo from Smart

Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business at Smart, said that her appeal was “undeniable” among Filipinos who had been swept by the Korean wave, adding that they’re thrilled to fulfill their wish – to bring Son Ye-jin in the Philippines.

Basas also said that tapping Son Ye-jin as its new endorser was the company’s one way of supporting the “Hallyu passion” of its customers who put their trust in its network in order for them to stream K-Pop hits, binge-watch the latest Korean dramas, and stay updated on their Korean idols online.

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Smart Communications, Inc. tapped Son Ye-jin as its new endorser because of her strong popularity along with Hyun Bin. Following Hyun Bin’s appearance, the company also listened to its customers who wanted to have his on-screen partner as well.

Considering that the company’s new Smart Signature campaign was part of its “Simple, Smart Ako” campaign, Smart said that they’re thinking to bring the #RiRi couple together to the country depending on their respective schedules.

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