Microsoft To Have ‘Strategic Shift’ On Retail Operations After Closing Retail Stores

Microsoft would have a “strategic shift” on its retail operations.

Microsoft officially announced that the company would have a “strategic shift” on its retail operations as the company was shifting to all-online support and sales.

This, after Microsoft released a statement saying that the company was closing its retail stores permanently.

Microsoft Retail Operations
Photo from TechRadar

Microsoft’s retail team had helped education customers and small businesses digitally transform, helped its customers with support calls, and virtually trained a lot of education customers and enterprise on remote work and learning software since the Microsoft Store locations closed in late March due to the COVID-19 pandemic.

The said team already supported communities by hosting over 3,000 virtual graduations as well as over 14,000 online workshops and summer camps.

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David Porter, the Corporate Vice President of Microsoft, said that the company deliberately built its teams with different skills and backgrounds that can serve customers from anywhere in the world.

Porter also said that Microsoft’s retail team’s diversity reflected a lot of communities that the company had served as Microsoft’s commitment to developing and growing careers from its talent pool was “stronger than ever”.

Kathleen Hogan, the Chief People Officer of Microsoft, said that the Microsoft Store team had long been celebrated at Microsoft, adding that the said team had a proven track record of motivating, attracting, and developing different talent.

Hogan also that the infusion of talent was “invaluable” for the company and created opportunities for the people.

Moreover, Microsoft would continue to invest in its digital innovation across software and hardware. Also, new services may include virtual workshops, 1:1 video chat support, and online tutorial videos with a lot of digital solutions to introduce in the future.

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