Here’s what you need to know about Caviar as a luxury brand.
From customized iPhone devices to expensive face masks, Caviar was known for producing luxury items using exclusive materials. Here”s what you need to know about this brand.
About Caviar
Caviar was a Russian brand that was known for combining technology and luxury on a product. Each of their products became a loud premiere in the world of luxe-class accessories.
This company was using exclusive collected materials — including golds, precious stones, and even genuine leather embodied in limited collections — in order to produce a “masterpiece”.
How it started
It was in 2011 when Caviar started producing a collection of custom-made gold iPhone 4s phones. A year after, the company started its online boutique and started accepting orders for its first collection of custom-made iPhones.
In 2012, the company started producing custom-made Apple products — a gold collection of iPad Mini and iPhone 4s, as well as a diamond collection of iPhone 5. Two years after, Caviar produced a collection of smartphones with a portrait of President Vladimir Putin — which was designed and produced specifically for the Russian market — and was sold out after two days.
Following the company’s success in selling luxury products in Russia, Caviar went global as the company created its international online boutique in 2018.
Luxury Products
As of this writing, the company produced a custom-made iPhone 11 Pro / Pro Max — the Credo Christmas Star Diamond — and was priced at USD 126,230 for the iPhone 11 Pro and USD 137,770 for iPhone 11 Pro Max. This product, as of this writing, was the most expensive iPhone available on its website.
In response to the global pandemic caused by the coronavirus disease or COVID-19, this company produced protective masks — which costs USD 220 — with four variants available: Ruby Gloss, Caviar Gold, Nude Flowers, and Black Shield.
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