YouTube decided to stop making “YouTube Rewind” for good.
YouTube decided to stop making “YouTube Rewind” for good, but a “different and updated kind of experience” might take its place.
The Google video site confirmed to Tubefilter that it was doing away with its annual “year-in-review” for good after shelving last year’s iteration due to the hardships and heaviness of 2020.
YouTube’s decision was made on what would be the 10th anniversary of “YouTube Rewind”. According to YouTube, it wasn’t abandoning the project due to widespread criticism it has received on more recent efforts, but because its platform has become so massive that it’s impossible to encapsulate its diversity and vastness within a minutes-long compilation.
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With this, YouTube said that it will be passing the baton to content creators, who have increasingly been producing their own homespun versions of “YouTube Rewind” in recent years.
Thank you to all the creators involved in Rewind – we’ll be 👀 for your Rewinds as we refocus our energies on celebrating you and the trends that make YouTube 🔥 with a different and updated kind of experience – stay tuned! → https://t.co/kI69C24eL0
— YouTube Creators (@YouTubeCreators) October 7, 2021