Apple and Billie Eilish joined forces to promote Spatial Audio on Apple Music.
Recently, Apple and singer Billie Eilish joined forces to promote Spatial Audio on Apple Music.
The singer had partnered with Apple several times over the years in order to promote her songs on Apple Music. Although she also teamed up with Spotify on occasion, she’s now promoting her latest album “Happier Than Ever” on Apple’s platform.
“Happier Than Ever” was available on Apple Music with support for Lossless audio quality, Dolby Atmos with Spatial audio, and it was also mastered with the Apple Digital Master label.
On her YouTube channel, the singer shared a new video inviting her supporters to listen to her new album on Apple’s platform.
With her new album, the singer started a new era of her music as she sang about maturity, getting older, and being herself.
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Billie was also the artist who won the most the Apple Music Awards with three awards from 2019 — including “Artist of the Year”, “Top Album of the Year”, and “Songwriter of the Year”.
It was last May when Apple announced that Lossless support, as well as Dolby Atmos with Spatial Audio, coming to Apple Music. Those features launched last June and there’s been a growing library of songs using these technologies ever since then.
While Apple promised that all of its library will feature Lossless capabilities by the end of the year, it’s still depending on artists to master and to create music with Spatial Audio support.
Big names as Taylor Swift, Lady Gaga, The Beatles, Ariana Grande, and Billie herself have some albums with the said quality.
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