How Boss Toyo Built a Museum from a Small Stall
BOSS TOYO — The vlogger and collector, whose real name is Jayson Luzadas, began his journey in 2015 with nothing but a rented stall and a few watches to sell. Paying only ₱7,500 to share a small spot just to display his timepieces, he admitted he wasn’t sure it would work. “Naglakas loob lang ako nun kc online tlga ang kitaan pero sabi nga kung d mo susubukan hindi mo mlalaman..” That small risk became the first step in a 10-year journey.
What started as a simple buy-and-sell hustle slowly grew into something bigger. Over time, Boss Toyo became known for collecting items with sentimental and historical value—especially memorabilia from celebrities and public figures. His big break came in 2022 when he launched the YouTube series Pinoy Pawnstars, where he bought iconic showbiz memorabilia. The channel quickly grew, gaining over 1.1 million subscribers and nearly 286 million views as of July 2025.
This success allowed him to dream bigger. In July 2025, Boss Toyo officially opened the Pinoy Pawnstars Museum in Quezon City. The museum showcases over 500 items, including Francis Magalona’s personal belongings, Marian Rivera’s “Darna” transformation stone, and Billy Crawford’s Pokémon platinum award worth ₱1 million. Admission is set at an affordable ₱100 to keep it accessible to the public.
Boss Toyo invested over ₱14 million to bring his vision to life—not for profit, but to preserve Filipino pop culture and history for future generations. He personally curates each item, making sure every piece tells a story.
Originally from Cavite, Boss Toyo ran away from home at a young age and took on various jobs—from being a tricycle driver and room boy to working in factories and pharmacies. He battled addiction, survived dengue, and eventually turned his life around.
His name, “Boss Toyo,” comes from street slang, referring to someone unpredictable or a bit “crazy.” Today, he’s not just a collector—he’s a storyteller, preserving memories and honoring Filipino heritage.