JRU Mixes Humor and Enrollment in Viral Post
JRU – The Jose Rizal University went viral online—and it all started with a simple question. An incoming freshman messaged their official Facebook page to ask about enrollment. But instead of getting the expected reply, the student received a recipe for binangkal, a local fried snack.
Instead of ignoring the mistake, JRU owned up to it with humor. In their first response, they apologized but kept the tone light, saying they hoped the recipe was at least useful. They even joked, “To the student who got a Binangkal recipe instead of enrollment steps, maybe you’d be interested in Hospitality Management?” They assured everyone that their team had been reminded to send proper enrollment info—not snack ideas.
By July 2, JRU released another statement, this time fully embracing the fun of the situation. They thanked everyone for the laughs and shared how much joy it brought not just to the school, but to people online. While they take their job seriously, they said it’s moments like this that bring smiles to the community.
And then came the surprise—JRU shared a full hopia recipe, another favorite Filipino treat! At the end of the post, they smoothly shifted back to business, inviting students to enroll: “You’ve reached the end of the recipe. Now it’s time to start your Rizalian journey. Our open enrollment is ongoing! Register now—we promise, no more recipes in replies!”
The post quickly became a hit. It gained 17,000 laugh reactions, 1,300 shares, and over 240 comments. Many praised JRU for their creative comeback. Comments like “Highly Outstanding People In Action – HOPIA,” and “Give a raise to whoever thought of this,” filled the thread. Others said JRU set a great example of how to be smart and funny at the same time.
Thanks to a simple, honest mistake, JRU managed to connect with people in a refreshing and relatable way—showing that sometimes, a little humor can be the best kind of marketing.