Jet2 Holiday Ad Voice Goes Viral Worldwide
JET2 HOLIDAY – The travel ad has become very popular on social media, turning into a viral trend and creating countless funny memes.
The ad features a cheerful woman’s voice along with the lively song Hold My Hand by Jess Glynne. On TikTok, people have used the audio for funny videos and sometimes for clips showing risky or awkward moments. Its popularity even reached live shows—during the Super Divas concert on August 8, 2025, Vice Ganda used the ad’s audio to make a playful joke about former President Rodrigo Duterte’s jetski promise regarding the West Philippine Sea during the 2016 election.
Jet2 is a travel company based in the United Kingdom. In 2007, they started the Jet2 Holidays promo, which has now grown into one of the biggest travel services in the UK, according to CNN. The original 30-second video for the promo was released in January 2024 and showed a happy family enjoying a discounted vacation package. Even though the discount ended a long time ago, the ad’s audio is still being shared and has even turned into a worldwide meme.

The friendly voice in the ad belongs to Zoe Lister, who has been a voice-over artist for seven years. On her Instagram profile, she also describes herself as a presenter, writer, and actress. She expressed that the experience feels wonderful and joyful. She has received messages from almost every country, and it brings so much joy to people, which she loves. It also makes her happy.
Her voice has even inspired fun tributes. Last year, during Halloween, someone dressed up as singer Jess Glynne while another person pretended to be a Jet2 flight attendant, copying Zoe’s voice. Zoe found it amusing and felt excited to be a Halloween costume. She also recalled being in a café once when she heard the ad’s audio from a customer’s phone, which she found very strange.

Despite the unexpected fame, Zoe enjoys the attention and humorously told Jet2 that they can never get rid of her.