Madam Kilay to Yobab: “Hindi lahat aayon sa’yo”
MADAM KILAY – The content creator called out TikTok influencer Euleen Castro, also known as Yobab, for her viral and foul-mouthed review of a café in Iloilo City. The video, in which Yobab harshly criticized the café’s food, quickly made rounds online—receiving mixed reactions. But for Madam Kilay, things went too far.
In her Instagram posts, Madam Kilay reminded Yobab and other influencers to be more respectful when giving feedback. “Kung matabang ang pagkain, kausapin mo ang manager. Sabihin mo kung anong gusto mong lasa — huwag mo nang idaan sa mura!,” she said. She emphasized that reviews should help businesses, not bring them down.
She also warned against misusing influence. “Hindi porket madami kang followers, eh aabusuhin mo na ‘yan. Dapat maging responsable ka. Hindi lahat aayon sa’yo — at sigurado akong maraming nadismaya sa’yo,” she added. Madam Kilay pointed out that going viral shouldn’t come at the cost of hurting small local businesses that work hard to stay open. “Hindi ‘yan pagiging totoo. ‘Yan ay pagiging bastos na naka-filter sa salitang content,” she said.

Because of the issue, many netizens are once again calling for Yobab to be declared persona non grata in Iloilo. Some are urging influencers to be more accountable, reminding them how powerful their platforms can be.
Many locals stood by the café, calling it a favorite place and a source of pride for the community. The situation has sparked a broader conversation about how influencers use their platforms and the responsibility that comes with having a large audience.

Meanwhile, Madam Kilay, also known as Jinky Cubillan Paglinawan, is a well-known Filipino content creator famous for her humorous videos and her signature drawn-on eyebrows. She rose to popularity on platforms like Facebook, YouTube, and TikTok. Aside from comedy, she uses her platform to speak out on important issues and encourage responsible online behavior.
Related Post: Pambansang Yobab Euleen Castro Criticizes Iloilo Café; Coffeebreak Responds