Comelec Calls Out Mocha Uson Over “S*xually Suggestive Elements” in Her Campaign
MOCHA USON – The Commission on Elections (Comelec) has called out the Manila councilor candidate over “s*xually suggestive elements” found in her campaign materials.
In an official letter issued on April 8, 2025, Comelec expressed concerns regarding the tone of Uson’s campaign, particularly a jingle featured in one of her vlogs. The jingle, which includes the phrase “Cookie ni Mocha, ang sarap-sarap,” was seen as containing puns and double meanings that could distract voters from the core issues of the election.
Comelec’s Director Sonia Wee-Lozada emphasized that while literary devices such as puns are often used in campaigns, they should not cross the line into obscenity, especially in the context of an election. She also pointed out that these elements could detract from serious discussions on policy and governance. However, the poll body made it clear they did not want to undermine the campaign, provided it remained appropriate for all ages and aligned with Uson’s platform.
Mocha Uson, a former assistant secretary of the Presidential Communications Operations Office (PCOO), later explained the deeper meaning behind her “Cookie ni Mocha” campaign chant. The chant, which gained attention during her proclamation rally on March 30, 2025, was part of her effort to energize the crowd. Uson revealed that the campaign originated from a small business venture she started 10 years ago with Nanay Lourdes, a skilled baker.
After learning that Lourdes had been diagnosed with Stage 4 breast cancer, Uson decided to dedicate all the earnings from “Cookie ni Mocha” to help fund her treatment. This initiative later grew into a healthcare advocacy focused on supporting mothers battling serious illnesses. Uson now aims to revitalize “Cookie ni Mocha” as part of her mission to provide better healthcare for mothers and senior citizens in her district.
However, her jingle has also drawn criticism from Atty. Luke Espiritu, a labor leader and senatorial candidate, who condemned it as disrespectful to women, arguing that it objectifies them and perpetuates patriarchal views.