The Origin of the Asoka Challenge
ASOKA – The makeup challenge has swept social media, particularly TikTok, featuring rapid makeup transformations resulting in participants resembling Indian brides.
Filipino influencers swiftly followed suit, contributing their interpretations of the challenge. Celebrities like Marian Rivera, Criza Taa, Zeinab Harake, Donnalyn Bartolome, Ivana Alawi, and Alex Gonzaga have all participated, sharing their entries on various platforms.
As the trend continues to captivate audiences worldwide, questions arise about its origins and the music accompanying it. The challenge gained traction with the use of the song “San Sanana” from the Bollywood film “Asoka” (2001), depicting a fictionalized account of Emperor Asoka’s life. The trend began when Indonesian influencer Sita Suwarnadwipa showcased her version, inspiring others to join in.
The “Asoka” makeup challenge has become a creative outlet for individuals to showcase their makeup skills while embracing cultural influences.
Meanwhile, trending challenges on social media are popular trends that catch the eye of users worldwide with their unique and engaging ideas. These challenges include a variety of activities, such as dancing, miming, makeup, cooking, and fitness, and they thrive on platforms like TikTok, Instagram, and Twitter.
Dance Challenges: These involve users creating fun dance routines to popular songs and encouraging others to join in. Notable examples include the “Renegade” dance on TikTok and the “In My Feelings” challenge on Instagram.
Miming Challenges: Participants mouth along to dialogue or songs while acting out scenes. Challenges can range from funny skits to dramatic reenactments, requiring creativity and acting skills. The #ActingChallenge on TikTok is a good example.
@suwarnadwipa.mua Ngabuburit bareng @aidafitrizahra 🔥🔥 makeup by me @suwarnadwipa.mua Ib : @ibra #muatanggamus #fyp #explore #transisimakeup #bollywood ♬ suara asli – Sita Suwarnadwipa
Makeup Challenges: These showcase users’ makeup skills by creating themed looks or transformations. Challenges can focus on specific makeup products, techniques, or cultural themes. The “Asoka” makeup challenge, inspired by Indian bridal makeup, is one recent popular trend on TikTok.
Cooking Challenges: These involve users sharing recipes, cooking tips, or culinary creations. Challenges can range from simple recipe tutorials to cooking competitions. The #TikTokRecipeChallenge, where users share their favorite recipes in short videos, is a popular example.
Fitness Challenges: These encourage users to stay active by completing specific workouts or exercise routines. Challenges often include hashtags and prompts to motivate participants to share their progress and connect with others. The #30DayFitnessChallenge, where users commit to daily exercise for a month, is a common trend.