Where The Rubber Meets The Road Meaning & Sentence Examples

Where The Rubber Meets The Road Definition, Sentence Examples

WHERE THE RUBBER MEETS THE ROAD MEANING – Find out what where the rubber meets the road really means. Example sentences of this idiomatic expression can also be found here.

The origins of this idiom are in advertising. There are several early instances of its application. Where the rubber meets the road was one of many Madison Avenue principles that Will Jones discussed in 1956’s After Last Night column. The center of American advertising is Madison Avenue. Erskine Johnson brought attention to this term in a different column he wrote for the Dixon Evening Telegraph that same year. This expression was also classified as commercial lingo by Gene Sherman of the Los Angeles Times’ Cityside and Al Osborne of the Binghamton Press’ Matter of Fact in 1957.

Where The Rubber Meets The Road Meaning:

when you must confront the challenges
Work is put to the test.
when a theory is put into practice
How much will it cost?

Here are examples of sentences that use where the rubber meets the road:

Karen thought her plan was foolish but decided to see what happened when the rubber meets the road.
You can tell me all the info but let’s get down to when the rubber meets the road.
Carl had an excellent idea for a project, but his team wasn’t sure what would happen where the rubber meets the road.

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