Adobe introduced a new feature that enables creators to embed attribution data into photos.
Adobe had recently introduced a new feature that enables creators to embed attribution data into photos as part of the ongoing efforts of the Content Authenticity Initiative (CAI).
The CAI (Content Authenticity Initiative) was founded by Adobe, the New York Times, and Twitter in 2019 as a way to fight against image disinformation and to increase the trust and transparency of content shared online.
Two years since it was founded, the Content Authenticity Initiative had expanded to more than 350 members, including Nikon and Agence France-Presse (AFP).
As part of Adobe MAX, the Content Authenticity Initiative was launching “Content Credentials”, which was a feature that will allow creators to securely attach important attribution data to photos in order to allow viewers to evaluate the authenticity of the content.
The said feature was available in the Photoshop desktop software application as an opt-in feature and will be available to all Creative Cloud subscribers. Adobe Stock assets now included “Content Credentials” upon download.
An indicator on Behance will appear with a photo if the artist had attached “Content Credentials” to it. Viewers can then go to this site in order to view them in more detail.
In addition, “Content Credentials” have compatibility with social and crypto accounts supported by Adobe’s new partnerships with NFT (non-fungible token) marketplaces: OpenSea, KnownOrigin, SuperRare, and Rarible.
The Content Authenticity Initiative said that the launch of “Content Credentials” was a major milestone on the CAI roadmap.
While the group was starting with digital images, it was also exploring ways in order to expand into other parts of the Creative Cloud suite and will spend the next year testing new digital media formats including audio and video.