Sue Ramirez and Sarah Geronimo joined Thai stars in a local telco’s new campaign.
Actress Sue Ramirez and Popstar Royalty Sarah Geronimo joined Thai stars in a local telecommunications company’s new campaign.
Thai superstar Mario Maurer, Gulf Kanawut (TharnType: The Series), and Nonkul Chanon (Bad Genius) were part of TNT’s “Kilig Saya” campaign, starring in a three-minute music video with actress Sue Ramirez and Popstar Royalty Sarah Geronimo.
The said ad was launched through livestream during a virtual conference last Tuesday.
Maurer, Chanon, and Kanawut shared in an interview with ABS-CBN News and other media representatives from the Philippines how they felt that they’re finally part of the TNT-Smart family.
“I am very honored to do this job. Thank you, TNT, for choosing me and my brothers, Nonkul and Gulf. I am very happy to work with them both and also to work with the Filipino team again,” Maurer said.
Chanon and Kanawut also shared the same feelings, with the latter saying that being part of the prepaid brand was another opportunity for them to get closer to their supporters in the Philippines.
TNT’s move to tap Maurer, Chanon, and Kanawut came as more Filipino youth have turned into big fans of Thai series and movies amidst the phenomenon of Thai content’s growing prominence in the international pop culture scene.
Meanehile, Jane Basas, the SVP and head of consumer wireless business at Smart, explained the concept behind the music video and how they arrived at choosing Maurer, Chanon, and Kanawut to be their new brand ambassadors.
“When we were conceptualizing the campaign, we wanted it to be in the context of the pandemic and how we can all stay positive in the middle of all these issues. We are stuck in our homes, but just because we are stuck in our homes doesn’t mean that we have to give up the things that make us inspired or the things that keep us happy… The music video really conveys how we can all stay connected to the things that give us joy,” Basas said.
Basas also said the idea of getting Maurer, Chanon, and Kanawut started around the third or fourth quarter of 2020.