realme Philippines named Kathryn Bernardo as the company’s new brand ambassador.
realme Philippines officially announced that actress-vlogger Kathryn Bernardo was named as the company’s new brand ambassador.
According to realme Philippines, Kathryn and realme were set to work on several campaigns that were sure to inspire more passionate and young fans to leverage the power of technology in their quest for success.
Gizguide reported that Kathryn will be promoting the exciting array of smartphones that realme will launch in the Philippines.
realme Philippines also said that Kathryn was the “most fitting representation” of every realme Squad member — determined, fun, and unapologetically real. Also, realme Philippines said that Kathryn embodied the modern-day young adult who was ready to put in the hustle in pursuit of success and fulfillment.
According to Kathryn, her generation saw the dawn of the internet and the shift to digital as the expectations of young adults like her were different today. Kathryn added that as young adults like her aimed to perform and to deliver better, they needed brands like realme that can help them adopt a highly digital lifestyle.
The actress also said that she’s happy that she’s part of a brand that had the vision of making digital lifestyle experience more accessible to all Filipinos and she’s a firm believer that all of them, regardless of financial capability, deserved to experience the help and convenience offered by technology.
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Austine Huang, the Vice President for Marketing at realme Philippines, shared that as they leaped to a new era of digital lifestyle experience, they prioritized “collaborating with organizations and young ideators with the same passion and commitment” to deliver the beauty of technology to more Filipinos.
“As we leap to a new era of digital lifestyle experience, we prioritize collaborating with organizations and young ideators with the same passion and commitment to deliver the beauty of technology to more Filipinos. This is why we are beyond elated to work with one of the entertainment industry’s most talented game-changers. We are excited to leap to several exciting projects and break more boundaries with Kathryn this year,” Huang said.
Kathryn was expected to further boost realme’s presence in the country. The actress had a fan base of over 33 million across all her social media accounts.