Xiaomi revealed its new brand ambassador for Mi 11
This, as Xiaomi had recently shared its latest announcement poster showing the ambassador himself holding Xiaomi’s latest smartphone.
And yes, the brand ambassador was no other than the CEO himself!
In a report on Gizmochina, the caption for the said photo revealed that the decision by the marketing department to use Xiaomi CEO Lei Jun as the new brand ambassador was a result of fans’ requests.
Also, billboards of the new promotional image would be put up at Beijing Capital International Airport’s T3 terminal.
Lei Jun was one of the most popular CEOs in the Chinese tech industry and was also loved by fans of the brand.
As such, Xiaomi has not made a bad decision by using its CEO to market the company’s new phone.
The Xiaomi Mi 11 even had a “special Lei Jun edition” variant that had a unique finish and Lei Jun’s signature engraved on it. Surprisingly, the special edition wasn’t the version Lei Jun was holding in the promotional images.
In other news, Xiaomi had announced that the next date of sale for the Mi 11 in China was 10:00 am (local time) on January 5, 2020.
The handset would be available in two retail versions — an “Eco/Green Edition” without a 55W GaN Charger and cable and a “Set Edition” with a 55W GaN Charger and cable.
The first sale in China was last January 1 and Xiaomi announced that it recorded over CNY 1.5 billion in the total sales revenue which roughly amounts to more than 350,000 units sold.