Instagram added Reels on its platform as a “direct challenge” to TikTok.
INSTAGRAM REELS – Instagram recently added a new short-form video feature into its platform in a direct challenge to Chinese video-sharing app TikTok.
With Reels, Instagram said that the platform lets its users to record videos of up to 15 seconds and to provide necessary tools for editing, audio, and effects.
In its blog post, the company said that Reels invited its users to create fun videos and share it with their friends or supporters on the platform, adding that Reels would give its users “new ways” to express themselves, to discover more of what they loved on the platform, and to help those users who had an ambition of becoming a content creator take the center stage.
Moreover, the said feature was already available in the United States and over 50 other countries, including Brazil, Germany, India, and the UK. For more information about this, you may visit this site.
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Instagram’s new feature came after US President Donald Trump had threatened to ban TikTok in the United States due to national security grounds, giving the Chinese-based company until the middle of September 2020 in order to work out a “takeover deal” with Microsoft or another company.
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