Pinterest Verified Merchant Program — How To Become Eligible To This Program?

Here’s how to become eligible to the Verified Merchant Program of Pinterest

PINTEREST VERIFIED MERCHANT PROGRAM – This article will teach you how to become eligible to the Verified Merchant Program.

Pinterest’s Verified Merchant Program or VMP helps users on the platform discover and buy from vetted brands.

As a verified merchant on Pinterest, your Pins may appear organically to users who are searching for products and shopping on the platform.

Pinterest Verified Merchant Program

VMP Eligibility

In order for you to be eligible for this program, you need to have a Pinterest account that is at least 3 months old, a business website that has been created at least 13 months ago, and a profile that has a profile photo and a completed “About” section.

In addition, your website and products must meet Pinterest’s Merchant guidelines in order to be eligible for this program. Pinterest will then review your products and website once you upload your catalog. You will be notified in your Business Hub if you don’t meet those guidelines.

VMP Availability

You can apply to this program if you’re in the following countries: Australia, Canada, Italy, Spain, United States, Austria, France, Mexico, Switzerland, Brazil, Germany, Netherlands, and United Kingdom.

If you’re not based in those countries, Pinterest will announce when the VMP is available in additional countries.

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