Paul Soriano Says PH Films Struggle Over High Ticket Prices

Paul Soriano: “If there’s ‘Libreng Sakay’, mayroon bang ‘Libreng Cinema’?”

PAUL SORIANO – The presidential adviser on creative communications said that high ticket prices for local movies might be keeping Pinoys out of local cinemas.

Paul Soriano
Screenshot from House of Representatives of the Philippines Facebook video

The recent Metro Manila Film Festival (MMFF) was brought up during a hearing for House Resolution 451 from Deputy House Speaker Camille Villar as only a selected few Filipino films saw financial success. House Resolution 451 was aimed to promote local film production and to also revive the “Golden Era” of Philippine movies.

Soriano, who is also a film director, said on Tuesday that the general public can only afford to watch one or two films.

The only reason why I think there is only one or two big [hits] is because the general public can only afford to watch one film, or maybe two at most, so that’s why the other five or six films don’t get seen,” he said.

The film director said that there are no problems with the quality of local cinema, but “nobody is watching it” because of the high ticket prices.

Aside from this, the presidential adviser on creative communications said that the local cinemas are also competing with foreign cinemas.

READ ALSO: Toni Gonzaga is the “Most Powerful Celebrity Today” Says Husband Paul Soriano

According to a report, Soriano’s film “My Teacher” wasn’t counted among the top earners of the recent Metro Manila Film Festival and the said film currently has “3.5 out of 10 stars” on IMDb.

The Metro Manila Development Authority (MMDA) said on Monday that the recent MMFF has reached its PHP 500-million target in gross sales.

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