Meta: “You will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos.”
META — The company announced that Facebook Live Shopping feature will be going away starting October 1, 2022.
To recall, Facebook announced a new shopping experience for its users so that they could shop directly from livestreams on the platform.
The company explains that the Live Shopping feature is an interactive way to sell items, to connect directly with viewers, and to gain potential customers in real time.
Also, users can create a “product playlist” for the live shopping video in Commerce Manager and go live directly from their page on their desktop or mobile device.
Recently, Meta announced in a blog post that Facebook Live Shopping will be completely shut down starting October 1, 2022. From that date on, Facebook users will no longer be able to host any Live Shopping events on the platform.
“You will still be able to use Facebook Live to broadcast live events, but you won’t be able to create product playlists or tag products in your Facebook Live videos,” Meta said in a blog post.
The company claimed that consumers’ viewing behavior has been changing as most users seem to prefer short-format videos. With this, the company announced that it will be shifting its focus to Reels on Instagram and Facebook.
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GMA News Online reported that live sellers have only done their live selling on a comment “mine” basis, which was different from the said feature that the company will remove.
As such, live sellers can still “flex” their products to their customers through live videos on the social media platform.
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